Berten Peremans

"Brands that move people, move their business."

When shaping strategy for everything from instant coffee to luxury watches, for brands from Barcelona to Shenzhen, I've always been fascinated about what moves real people in the real world. Because behind every business results there are people choosing brands with their emotions and wallets.

Currently I'm member of the board and leading the Strategy & Data team at Publicis Groupe Belgium. Trying to get the best of a team of 20+ bright strategist (brand, creative, data, marketing intelligence, comms planning, content, UX, marketing automation, commerce), embedded in a group of 240+ diverse experts is what gets me going every day. That, and coffee.