My Latest Work
SEE ALL WORKThe Road
The Road
Placeb’eau
The Delicious Excuses
About me
After completing degrees in journalism and PR, Frederik started out as a Direct Marketing copywriter in 2005 at an agency called "I Do". He evolved into an all-round creative, developing campaigns for clients like Lidl, Decathlon, American Express and AB-Inbev at agencies like BBDO and FamousGrey.
Along the way his work has been recognized with around 120+ awards, including multiple Cannes Lions and 5 Grand Prix at Eurobest, Epica and Creative Belgium awards.
His passions are cycling, spending time with his 2 children and creating meaningful work.
He forms a creative team with Art Director Tom Jacobs.
Sector Experience
- Road Safety
- Mineral, Sparkling & Bottled Waters
- Department Stores, Supermarkets
- Sportswear
- Leisure & Sport Equipment
- Institutional/Public Interest/Non-Profit Org.
- Sports Teams, Sports Events
- Disease Awareness, Support Groups & Associations
- Beers, Ciders, Lagers
- Drugstores, Specialty Stores
- Public Safety, Health & Hygiene
Awards
- 2023 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2022 CLIO Awards
- 2022 Cannes Lions International Festival of Creativity
- 2022 Creative Club of Belgium / CCB
- 2022 The New York Festivals Advertising Awards
- 2022 LIA
- 2022 The One Show
- 2022 D&AD Awards
- 2022 The Webby Awards
- 2021 Epica Awards
- 2021 Cannes Lions International Festival of Creativity
- 2021 Eurobest
- 2021 The Caples Awards
- 2021 LIA
- 2020 Eurobest
- 2020 The New York Festivals Advertising Awards
- 2020 The One Show
- 2017 Eurobest
- 2016 Kinsale Shark Advertising Festival
- 2015 Eurobest
My Work
SEE ALL WORKThe Breakaway
- BRAND:
- Decathlon
- AGENCY:
- BBDO Belgium
Seven Fennels and Raspberries
- BRAND:
- Lidl
- AGENCY:
- BBDO Belgium
The Breakaway
- BRAND:
- Decathlon
- AGENCY:
- BBDO Belgium
Songs Without Music
- BRAND:
- Belgian Music Fund
- AGENCY:
- BBDO Belgium
Say No To Racism
- BRAND:
- Jupiler League
- AGENCY:
- BBDO Belgium
-60% of Culture 4
- BRAND:
- State of the Arts
- AGENCY:
- BBDO Belgium
-60% of Culture 3
- BRAND:
- State of the Arts
- AGENCY:
- BBDO Belgium
-60% of Culture 2
- BRAND:
- State of the Arts
- AGENCY:
- BBDO Belgium
-60% of Culture 1
- BRAND:
- State of the Arts
- AGENCY:
- BBDO Belgium
Positions
The Delicious Excuses
- BRAND:
- Lidl
- AGENCY:
- BBDO Belgium
The Breakaway
- BRAND:
- Decathlon
- AGENCY:
- BBDO Belgium
Seven Fennels and Raspberries
- BRAND:
- Lidl
- AGENCY:
- BBDO Belgium
The Breakaway
- BRAND:
- Decathlon
- AGENCY:
- BBDO Belgium
Songs Without Music
- BRAND:
- Belgian Music Fund
- AGENCY:
- BBDO Belgium
Say No To Racism
- BRAND:
- Jupiler League
- AGENCY:
- BBDO Belgium
-60% of Culture 4
- BRAND:
- State of the Arts
- AGENCY:
- BBDO Belgium
-60% of Culture 3
- BRAND:
- State of the Arts
- AGENCY:
- BBDO Belgium
-60% of Culture 2
- BRAND:
- State of the Arts
- AGENCY:
- BBDO Belgium
-60% of Culture 1
- BRAND:
- State of the Arts
- AGENCY:
- BBDO Belgium
-60% of Culture
- BRAND:
- State of the Arts
- AGENCY:
- BBDO Belgium
The Inclusive Beer Ad
- BRAND:
- Jupiler
- AGENCY:
- BBDO Belgium
The Sportable Gift Wrap
- BRAND:
- Decathlon
- AGENCY:
- BBDO Belgium
Skin Memories
- BRAND:
- Euromelanoma Foundation
- AGENCY:
- BBDO Belgium
- 2022 CLIO Awards
- 2022 Cannes Lions International Festival of Creativity
- 2022 Creative Club of Belgium / CCB
- 2022 The New York Festivals Advertising Awards
- 2022 LIA
- 2022 The One Show
- 2022 D&AD Awards
- 2022 The Webby Awards
- 2021 Epica Awards
- 2021 Cannes Lions International Festival of Creativity
- 2021 Eurobest
- 2021 The Caples Awards
- 2021 LIA
- 2020 Eurobest
- 2020 The New York Festivals Advertising Awards
- 2020 The One Show
- 2017 Eurobest
Other professional activities
PHNX 2022
Awards Jury Member
