TitleAn Unexpected Reward
Agency
Campaign Christmas is an Attitude
Advertiser Benfica Foundation
Brand Benfica Foundation
Date of First Broadcast/Publication 2016
Business Sector Charities, Foundations, Volunteers
Story An unexpected reward, a short documentary for the Benfica Foundation, a non-profit organization that prevents social exclusion by promoting sports among children and youngsters throughout the world.A true story with a surprising end that moved the country, made the tv rounds on Christmas Eve, and was widely shared on social media generating over 2 million views in just 3 days. 
Media Type Web Film
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