| Title | Love in the Fridge |
| Agency | Ogilvy Germany |
| Campaign | Love in the Fridge |
| Advertiser | Unilever |
| Brand | Rama |
| Date of First Broadcast/Publication | 2013 |
| Business Sector | Dairy Products & Eggs |
| Story | SUMMARY: The mélange segment conquered Europe’s yellow fat market. When butter manufacturers like Arla Foods extended their market position in this segment at the expense of margarine, Unilever fought back with the launch of an innovative mélange product targeting butter users. Instead of convincing the target group – European mothers – by explaining its difference to other mélanges, Rama addressed the deeply rooted wants, care and convenience, by telling the story of “Rama with Butter” in the most emotional and simple way: a story of love. |
| Media Type | Television |
| Length | |
| Market | Germany |
| Production Company | Sehsucht GmbH |
| Advertising Manager | Marco Schultz |
| Advertising Manager | Sebastien Deneux |
| Advertising Manager | Isabel Laderach |
| Agency Producer | Tanja Frohwerk |
| Creative Team | Bettina Biermann |
| Creative Team | Meike Herr |
| Account Manager | Simone Schröder |
| Account Manager | Marei Wilke |
| Director of Photography (DOP) | Björn Haneld |
| Director | Martin Härlin |
| Editor | Annette Kiener |
| Animation | Hans-Christoph Schultheiss |