The subject of cause-related communications was on Louis-Philippe Trépanier’s mind long before he became The Good Company’s latest recruit. read more
When brands want to cozy up to consumers – particularly younger ones – they’re increasingly likely to use social media. So it makes sense that... read more
When you go online to buy something, the least you expect is that the purchase is easy and the required item shows up. But a brand is a complex and... read more