There’s a strange joy in constantly asking ‘why do you do that?’ read more
A good strategist should help the client make business decisions, work together with media partners and think about the whole communication ecosystem. read more
Everyone else on your team will cover off on the other details but a great strategist is one who sees things in multiple perspectives and has an... read more
It’s not enough to identify all of the opportunities — you also have to dig into whether or not they make sense. read more
Stay curious, think critically, and put your ego aside. read more
In a nutshell: A good strategist is able to reduce complexity with precision while being inspirational and opening new worlds at the same time. read more
Seeing an idea that you supported go live in the world is the best feeling. read more
I have this feeling that I am doing the brave thing. The sole purpose of life is to pass on what we’ve learned. read more
How strategic planning can help brands battle the virus. read more
With how quickly our current situation with COVID-19 is changing it is more important than ever to keep your pulse on what is happening in culture. read more