VA Consulting is the world leader in transformation advisory.

Founded in 1994, born from Vitaliano Arbitrio’s ambition as an international producer of TV commercials. During the 80s he was President of the Italian Advertising Body up to ’94. In 2005, Alessandro Arbitrio joined the firm bringing twenty years experience at IBM as an expert in Digital Transformation.

We harness the power of data to provide independent, fact-based advice, enabling brands to supercharge their investments.

VA Consulting transforms clients’ investments to be more effective, faster and agile. Staff and agencies help you on the ‘what’ of marketing, but VA can help you deliver the ‘how’.

We transform investments through four key practice areas:

• Marketing Transformation
• Media Transformation
• Digital Transformation
• Data & Technology

These key practice areas are led by 100+ world class global marketing leaders, with decades of client and agency experience, operating in 60+ markets, who design transformation solutions. We gain alignment, save time, money and create simpler, more effective organisations.

We’re working with several global brands to transform their investments, such as L'Oréal, EssilorLuxottica, P&G, Generali, Geox, Ferrero, Pirelli, Asahi, Coca-Cola, Yamaha, Molson Coors, Mercedes, Red Bull, Nespresso, Danone etc.

VA Consulting entrepreneurial culture, main values and far-reaching network enable us to increase quality, efficiency, reduce costs, stretch budgets, eliminate waste in order to offer your best production ROI.

We are a completely independent and impartial advisory. 

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Increasing internal and clients efficiency with our Propriety VA Tecnology Tool - ENTERPRISE SYSTEM-6

• SYSTEM-6 | WORKFLOW (Workflow tool VA Consulting managing 8000 quotes yearly)
• SYSTEM-6 | PROJECT MANAGEMENT (Client Login marketing / procurement / agencies)
• SYSTEM-6 | SMARTQUOTE (TOOL managing & reporting the quotes)
• SYSTEM-6 | KOLB (SYSTEM-6 KOLB Benchmarking "key opinion leaders" | influencer | blogger)
• SYSTEM-6 | FRC (Fulltime Ratecard Calculator WorldWide)
• SYSTEM-6 | ASC (Annual salary calculator) 

VA Consulting is indiendent with own global network to cover Emea, N.America, Apac and Latam regions

VA Consulting has a partnership with marketing consultants worldwide (below some example):

• Gianluca Gualtieri | GG | Search & Selection Consultant
• Movie Auditor & Consultant of Pietro Casini and Nino Vanoli. (Press Release)
• Ebiquity for the media benchmarking & performance measurement. (Press Release)
• MCA MurphyCobb Associates (Press Release) 

Companies as clients with an avarage partnership lenght of 10+ years

• Asahi (Global)
• Campari (Global)
• EssilorLuxottica (Global)
• Generali (Global)
• Nespresso (Global)
• Pirelli (Global)
• Molson Coors (Global)
• Yamaha (Europe)
• Coca-Cola (Global)
• L’Oréal (Global)
• KIKO Milano (Global)
• Huawei (Europe)
• Costa Cruise (Global)
• Ferrero (EMEA)
• Mutti (Global)
• Bolton Group (Global)
• Geox (Global)
• Illy (Global)
• Zuegg (Global)

We harness the power of data to provide independent, fact-based advice, enabling brands to supercharge their investments. VA Consulting transforms clients’ investments to be more effective, faster and agile. Staff and agencies help you on the ‘what’ of marketing, but VA can help you deliver the ‘how’. We transform investments through four key practice areas: • Marketing Transformation• Media Transformation• Digital Transformation• Data & Technology These key practice areas are led by 100+ world class global marketing leaders, with decades of client and agency experience, operating in 50+ markets, who design transformation solutions. We gain alignment, save time, money and create simpler, more effective organisations.