Title | The Autograph |
Agency | LOLA MullenLowe |
Campaign | Dirt is Good 2024 |
Advertiser | Unilever |
Brand | Persil |
Date of First Broadcast/Publication | 2024 / 3 |
Business Sector | Cleaning Products, Soaps, Detergents |
Story | The touching three-minute film starring Arsenal and England player Bukayo Saka follows the journey of a young Arsenal fan whose prized shirt, signed by Saka, falls victim to an unexpected villain – Persil's new washing capsules with first-time stain removal, which show no mercy in removing the precious autograph in a matter of minutes. |
Media Type | Television |
Length | |
Sound | Serena |
Marketing Vice President | Tati Lindenberg |
Innovation Director | Eleni Koulara |
Marketing Manager | Seyda Moran |
Marketing Manager | Laura Ryan |
Chief Creative Officer | Jose-Miguel Sokoloff |
Global Strategy Director | Sandy Doran |
Global Creative Director | Eduardo Salles |
Global Brand Business Lead | William Dixon |
Executive Creative Director | Tomás Ostiglia |
Associate Creative Director | Diego Veira |
Creative Director | German Rivera Hudders |
Art Director | Pedro Mezzini |
Art Director | Diego Vieira |
Art Director | Alan Chung |
Head of Design | Yan Graller de Oliveira |
Copywriter | Augusto Callegari |
Managing Director | Tom Elliston |
Global Account Supervisor | Cristina Panea |
Account Executive | Sofía Perez |
Head of Production | Felipe Calviño |
Producer | Jorge Saade |
Designer | María Sancho Suay |
Producer | Abril Ostiglia |
Production Company | Rebolucion |
Director | VELLAS |
Director of Photography (DOP) | Harry Wheeler |
Production Designer | Ricky Eyres |
Executive Producer | Sete Ledo de Pablo |
Executive Producer | Ramón Corominas |
Executive Producer | Florencia Arrizabalaga |
Producer | Assaf Eldar |
Producer | Lucy Benson-Brown |
Wardrobe / Stylist | Holly Macdonald |
Assistant Director | Flavio Lanfredi |
Editor | Rami D |
VFX Studio | Nash Vfx |
Grade | Bleach Filmes |
Music Coordinator | Calum Price |
Music | Big Sync Music |
Music Supervision | Alicia Leinot |
Actor / Celebrity | Bukayo Saka |