• Agency Type

  • Full Service

• Core Competencies

  • Digital
  • Direct/Tele/Database Marketing/CRM
  • Media Buying/Planning
  • Branding/Naming/Product Development

Philosophy & Competitive Advantages

We create Disruptive ideas that help our clients gain a greater share of the future.

Our approach is grounded in Disruption, an orientation and methodology designed to identify and challenge the corporate, category, marketing and consumer conventions that can prevent a company or brand from succeeding.

Our delivery goes beyond classic integration thanks to a new discipline called Connections Planning, which helps to develop media-neutral, multi-channel plans that inform, inspire and amplify virtually every connection between a brand and its target audiences.

The result is an unequaled record for effective campaigns as documented by more Grand Effies than any other Agency, and a reputation for doing the kind of work that is difficult, if not impossible, to ignore.

Network Description

TBWA\Worldwide, part of Omnicom Group Inc, is one of the top ten US based agency networks with annual consolidated billings of $9.76 billion. The network has over 214 offices in 72 countries, and 8,600 employees worldwide. Major global clients include Absolut, adidas, Apple, Beiersdorf, Nissan and Sony PlayStation.

Each agency in the network adheres to the founding principle that great creative and great results are not mutually exclusive, but critical partners in our dynamic, media-driven society. We have won more Grand Effies for advertising effectiveness than any other agency on the planet.

Trade Organizations

Association for Data-driven Marketing & Advertising (Australia)
Australian Federation of Advertisers (Australia)

Contacts

Team

• Account Services : 31
• Marketing, Research & Strategic Planning : 3
• Creative Development : 18
• Production : 28
• Media : 3
• Administration : 14
• Others : 3

Awards

Award	Distinction	Category	Brand	Year
Cannes Lions International Festival of Creativity	Bronze Lion	Corporate Purpose & Social Responsibility	mycar Tyre & Auto	2023
Epica Awards	Silver	Mobile Social Networks	M.J. Bale	2016
Spikes Asia	Grand Prix	Grand Prix for good	Consent Labs	2024
Spikes Asia	Bronze Spikes Asia	Integrated	mycar Tyre & Auto	2024
ADFEST	Silver	Integrated PR Campaign	mycar Tyre & Auto	2023
ADFEST	Gold	Social Purpose	Consent Labs	2023
ADFEST	Silver	Public Services & Cause Appeals ***NEW	Consent Labs	2023
ADFEST	Innova Lotus	Innova Lotus	Consent Labs	2023
D&AD Awards	Graphite Pencil	Public Affairs	Consent Labs	2023
Spikes Asia	Bronze	Culture & Context > Corporate Purpose & Social Responsibility	mycar Tyre & Auto	2023
Spikes Asia	Bronze	Culture & Context > Corporate Purpose & Social Responsibility	mycar Tyre & Auto	2023
Spikes Asia	Silver	PR: Sectors > Not-for-profit / Charity / Government	Consent Labs	2023
Spikes Asia	Gold	Health & Wellness: Awareness & Advocacy > Non-profit / Foundation-led Education & Awareness	Consent Labs	2023
Spikes Asia	Grand Prix For Good	Grand Prix for Good > Grand Prix for good	Consent Labs	2023
The One Show	Bronze Pencil	Integrated PR Campaign	mycar Tyre & Auto	2023
The One Show	Gold Pencil	Integrated PR Campaign	Consent Labs	2023
The One Show	Bronze Pencil	Popular Culture Impact	Consent Labs	2023
The Webby Awards	People's Voice Winner	Public Service & Activism	Consent Labs	2023
MAD STARS	Crystal	Film Craft: Cinematography	Great Northern Brewing	2022
ADFEST	Gold	Use Of Digital In A Pr Campaign	Play NZ	2021
ADFEST	GRANDE	Use Of Social Media & Earned Media	Play NZ	2021
ADFEST	Bronze	Use Of Digital & Social Platforms	Play NZ	2021
D&AD Awards	Wood Pencil	PR/Digital & Social	Play NZ	2021
D&AD Awards	Graphite Pencil	PR/Entertainment	Play NZ	2021
LIA	Bronze	Social Media & Influencers: Live Stream	Play NZ	2021
LIA	Bronze	Social Media & Influencers: Creative Direction	Play NZ	2021
LIA	Silver	Online Film: Travel	Play NZ	2021
LIA	Silver	Digital: Travel	Play NZ	2021
LIA	Bronze	Digital: Entertainment	Play NZ	2021
The One Show	Silver	Livestream	Play NZ	2021
D&AD Awards	Wood Pencil	Original Composition	The Woolmark Company	2019
ADFEST	Gold	BEST INTEGRATED MEDIA CAMPAIGN	Gatorade	2018
ADFEST	Gold	BEST USE OF EVENTS	Gatorade	2018
ADFEST	Integrated	Integrated Lotus	Gatorade	2018
ADFEST	Integrated	Integrated Lotus	M.J. Bale	2018
ADFEST	Branded Content	BEST INTEGRATED CAMPAIGN	M.J. Bale	2018
ADFEST	Finalist	BEST USE OF TALENT	Gatorade	2018
ADFEST	Branded Content	BEST USE OF BRAND INTEGRATION	Gatorade	2018
World Luxury Award	Gold	Fashion & Style	The Woolmark Company	2018
The New York Festivals Advertising Awards	First Prize Award	Craft: Direction	Foxtel	2017
The New York Festivals Advertising Awards	First Prize Award	Craft: Humor	Foxtel	2017
Cannes Lions International Festival of Creativity	Silver Lion	Response / Real-time Activity	M.J. Bale	2016
Cannes Lions International Festival of Creativity	Silver Lion	Durable Consumer Goods	M.J. Bale	2016
Cannes Lions International Festival of Creativity	Gold Lion	Financial Products & Services	ANZ	2016
Cannes Lions International Festival of Creativity	Gold Lion	Financial Products & Services	ANZ	2016
LIA	Gold	Direction Campaign	Foxtel	2016
LIA	Gold	Direction Campaign	Foxtel	2016
LIA	Gold	Direction Campaign	Foxtel	2016
LIA	Gold	Direction Campaign	Foxtel	2016
LIA	Gold	Production & Post-Production: Direction	Foxtel	2016
Spikes Asia	Shorlist	Use of Audio Platforms	Krispy Kreme	2016
Spikes Asia	Shorlist	Influencer Communication & Social Amplification	Women in Engineering	2016
Spikes Asia	Shorlist	Media & Publications	Foxtel	2016
Spikes Asia	Gold Spike	Editing	Foxtel	2016
Spikes Asia	Bronze Spike	Direction	Foxtel	2016
Spikes Asia	Shorlist	Response / Real-time Activity	Virgin Mobile	2016
Spikes Asia	Shorlist	Response / Real-Time Activity	Virgin Mobile	2016
Spikes Asia	Silver Spike	Financial Products & Services, Commercial Public Services, Business Products & Services	ANZ	2016
Spikes Asia	Bronze Spike	Financial Products & Services, Commercial Public Services, Business Products & Services	ANZ	2016
Spikes Asia	Bronze Spike	Live Brand Experience	ANZ	2016
Spikes Asia	Bronze Spike	Installation & Environment	ANZ	2016
The One Show	Bronze Pencil	CSR - Brands, Products & Services / Brands, Products & Services	ANZ Bank	2016
D&AD Awards	Wood Pencil	Writing for Design	Tourism NZ	2015
D&AD Awards	Wood Pencil	Writing for Press & Poster Advertising	Tourism NZ	2015
ADFEST	Gold	Effective Lotus	NRMA	2014
Cannes Lions International Festival of Creativity	Bronze Lion	Consumer Products	Perfection Fresh/Coles	2014
ADFEST	Grande	Event & Field Marketing	NRMA	2013
Cannes Lions International Festival of Creativity	Creative Effectiveness Lion	Creative Effectiveness	Insurance Australia Group	2013
Cannes Lions International Festival of Creativity	Silver Lion	Best Use Of Branded Content Or Sponsorhip	M.J. Bale	2012
Cannes Lions International Festival of Creativity	Silver Lion	Best Integrated Campaign Led By PR	M.J Bale	2012
Cannes Lions International Festival of Creativity	Gold Lion	Consumer Goods, Including Fmcg And Household Products	M.J Bale	2012
Cannes Lions International Festival of Creativity	Gold Lion	Best Use Of Sponsorship	M.J Bale	2012
Cannes Lions International Festival of Creativity	Silver Lion	Other Consumer Products (Including Durable Goods)	M.J Bale	2012
Cannes Lions International Festival of Creativity	Bronze Lion	Best Integrated Campaign Led By Direct Marketing	M.J Bale	2012
Cannes Lions International Festival of Creativity	Silver Lion	Best Integrated Campaign Led By Direct Marketing	NRMA	2012
Cannes Lions International Festival of Creativity	Bronze Lion	Ambient Media: Large Scale	NRMA	2012
LIA	Bronze	Integrated Campaign	M.J Bale	2012
ADFEST	Finalist	Public Service Messages & Cause Appeals	Special Olympics	2007
AdForum Agency Hits	Bronze	Asia-Pacific		2003
Cannes Lions International Festival of Creativity	Silver Lion	Sports, Entertainment & Leisure	Sony PlayStation 2	2003
YoungGuns International Advertising Award	Finalist	TV 30 seconds	Mars	2003
	Bronze	Oceania	Sony PlayStation 2	2002
AdNews	First	Agency of the Year	Agency	2002
B&T Interactive	First	Agency of yhe Year	Agency	2002
ADMA Awards	Bronze		Sydney Morning Herald	2001
ADMA Awards	Silver		Sony PlayStation	2001
ADMA Awards	Gold		Sony PlayStation	2001
ATV Awards / Australasian Television Awards	Trophy		Bulmers Australia	2001
AWARD / Australasian Writers and Art Directors	Bronze	Copywriting	Sony PlayStation 2	2001
B&T Yahoo	Gold	Best Launch of a New Product	Sony PlayStation	2001
B&T Yahoo	Gold	Creative Campaign of the Year	Sony PlayStation	2001
ADMA Awards	Gold		rugbyheaven.com	2000
AWARD / Australasian Writers and Art Directors	Entrant	TV Commercials - Over 30 Seconds	Foxtel	2000
AWARD / Australasian Writers and Art Directors	Entrant	Editing	Foxtel	2000
AWARD / Australasian Writers and Art Directors	Finallist	TV Campaigns - 30 Seconds	Sydney Morning Herald	2000
AWARD / Australasian Writers and Art Directors	Finalist	Direct Response Campaign	F2 Fairfax Interactive Media	2000
AWARD / Australasian Writers and Art Directors	Finalist	Direct Response Campaign	F2 Fairfax Interactive Media	2000
AWARD / Australasian Writers and Art Directors	Finalist	Direct Response Campaign	F2 Fairfax Interactive Media	2000
AWARD / Australasian Writers and Art Directors	Finalist	Craft in Television and Cinema - Editing	Sony PlayStation	2000
AWARD / Australasian Writers and Art Directors	Finalist	TV Campaigns - 30 seconds	Sydney Morning Herald	2000
AWARD / Australasian Writers and Art Directors	Finalist	Craft in Television and Cinema - Soundtrack/Music	Sony PlayStation	2000
AWARD / Australasian Writers and Art Directors	Finalist	TV Campaigns - 30 seconds	Sydney Morning Herald	2000
AWARD / Australasian Writers and Art Directors	Finalist	TV Commercials - 30 Seconds	Sydney Morning Herald	2000
LIA	Finalist	Television/Cinema: Campaign	Foxtel	2000
LIA	Finalist	Television/Cinema: Sound Design	Sony PlayStation	2000
LIA	Finalist	Television/Cinema: Cinematography	Sony PlayStation	2000
LIA	Finalist	Television/Cinema: Editing	Foxtel	2000

Clients

Advertiser	Brand	Business Sector	Type of Work	since
Maxxium Worldwide	Absolut	Spirits, Fortified Wines	Print Public Relations	2001
Apple	Apple	Computers, PDAs & Calculators	Television & Cinema Print Outdoor/Out of Home	1997
Tourism Australia	Australian Tourist Commission	Transport, Travel and Tourism	Television & Cinema Digital	2001
BBC	BBC World	TV/Radio Programs & Stations	Print Direct Marketing	1998
Bulmer Australia Ltd	Bulmers	Beverages	Television & Cinema Print Outdoor/Out of Home Digital Public Relations	2000
Cadbury	Cadbury	Food	Television & Cinema Print Public Relations	2001
F2 Fairfax Interactive Media	f2 Network	Internet Sites (Excluding ISPs) / Apps.	Print Direct Marketing	1999
Fred Hollows Foundation	Fred Hollows Foundation	Anti-Drug/Alcohol/Tobacco Message	Television & Cinema Print Digital	1997
Nissan Motor Corp.	Nissan	Cars	Print Digital	2001
Sony Corporation of America	Sony	Video Games/Consoles	Television & Cinema Radio Print Outdoor/Out of Home Digital Direct Marketing Media Buying & Planning	1997
St. George Bank Limited	St. George Bank	Banking, Finance, Law & Insurance	Television & Cinema Radio Print Outdoor/Out of Home Digital Direct Marketing	2001
St. George Bank Limited	St. George Bank	Banking, Finance, Law & Insurance	Television & Cinema Radio Print Outdoor/Out of Home Digital Direct Marketing	2001
Voyages Hotel & Resorts	Voyages Hotel & Resorts	Transport, Travel and Tourism	Print Digital	2001
Goodman Fielder	White Wings	Food	Television & Cinema Print	1999