| Title | The Missing NPC |
| Brief | We built an immersive virtual experience by recreating the plot of the new Netflix Teen Series Cielo Grande in a metaverse map in Roblox. On this map, tweens could participate in the same wakeboard tournament as in the series, do karaoke with other users, and even join a Meet & Greet with the cast from the Cielo Grande series. But the most exciting part of the experience was that users were tasked to solve the main mystery of the plot and find a character in Roblox who they are unable to find in the series. By creating this experience to promote the new Netflix series, we blurred the lines between advertising, gaming and TV. |
| Agency |
Media.Monks
|
| Campaign |
The Missing NPC
|
| Advertiser |
Netflix
|
| Brand |
Netflix TV Series
|
| Posted | November 2022 |
| Business Sector | TV/Radio Programs & Stations
|
| Story | For the release of Cielo Grande in Latin America, Netflix’s new series for tweens, we took things to the next level with a one-of-a-kind metaverse experience on Roblox. Knowing that the online game platform is extremely popular among pre-teens, we gamified the plot of the show—giving future fans the opportunity to visit the main locations, solve mysteries and find an actual character that goes missing in Cielo Grande’s storyline. And to make the experience even more engaging, players also got the chance to meet and greet the cast during a gaming session event on the day of the premiere. |
| Media Type |
Case Study
|
| Account Director |
María Laura Fernández
|
| Title Manager |
Josema González
|
| Executive Creative Director |
Pablo Vitale
|
| Executive Creative Director |
Agustín Castellani
|
| Creative Director |
Alberto Fernández
|
| Creative Director |
Eduardo Sánchez Brito
|
| Digital Operations Manager |
Delfina Artigas
|
| Production Company Producer |
Karla Méndez
|
| Art Director |
Francisco Arnaudin Garcia
|
| Copywriter |
Martín Racca
|
| Social Strategy Director |
Omar López
|
|
Facundo Hrusovsky
|
| Copywriter |
Juan-Ignacio Orlievsky
|
| Art Director |
Julia Calvo
|
| Copywriter |
Victor Reinosa
|
| Art Director |
Mauro Marcón
|
| Social Creative |
Micaela Tamburi
|
| Social Creative |
Agustina Ficher
|