Title | Ichubamba |
Agency | Bombai Ecuador |
Campaign | Far Stores |
Advertiser | AB Inbev |
Brand | ABInBev Ecuador |
Date of First Broadcast/Publication | 2021 / 7 |
Business Sector | Beers, Ciders, Lagers |
Tagline | Work hard, go far. |
Story | To communicate this year’s ABInBev Ecuador ‘Sales Representatives Recruitment Program’ we created a campaign using images of real stores in the country, showing how hard this kind of work is, but the sacrifice worth it, because this company is full of opportunities. |
Philosophy | When you apply for any job, no one tells you how difficult it'll be. So we made a campaign telling that truth, along with every worker's goal: growing in their career. |
Media Type | |
Chief Executive Officer (CEO) | Marcel Palacio |
Creative Vice President | Alejandro Gomez |
Creative Director | Diego Alejandro Benitez |
Creative Director | Danny Mármol |
Art Director | Roberto Echeverría |
Art Director | Juan Sebastián Riaño |
Account Director | Susana Loor |
Account Executive | Daniel Andrade |
Photographer | Paulino Pachacama |
Retoucher | Paulino Pachacama |
Retoucher | Diego Romero |