Title | #STEALOURSTAFF |
Agency | TBWA\London |
Campaign | #STEALOURSTAFF |
Advertiser | BECO |
Brand | BECO |
Posted | July 2020 |
Business Sector | Drugstores, Specialty Stores |
Philosophy | BECo, a 166-year-old social enterprise soap brand, invited employers across the country to #StealOurStaff. There are 1.1 million disabled people out of work in the UK, but BECo is doing its bit - 80% of its staff have disabilities. The more soap it sells, the more jobs BECo creates. But it believes every company could be doing more to reduce the disability employment gap. If BECo’s staff move onto bigger and better things, they can create more job opportunities for those who need it. This integrated campaign targeted those in a position to hire, and ranges from packaging to social and OOH. |
Media Type | Direct Marketing |
Creative Team | Dan Kenny |
Creative Team | Duncan Brooks |
Creative Team | Tom Gong |
Advertising Manager | Camilla Marcus-Dew |
Marketing Manager | Diane Cheung |
Chief Creative Officer | Andy Jex |
Head of Production | Poppy Manning |
Producer | Holly Baker |
Business Director | Daisy Hampton |
Account Director | Max Phillips |
Strategic Planner | Killian Kapfer |
Social Media Manager | Sophie Elliott |
Head of Design | Aaron Moss |
Designer | Aaron Janagal |
Business Affairs Coordinator | Cath Pow |
Art Buyer | Louise Cripps |
Art Buyer | Claire Delafons |
Photographer | Philip Haynes |
Director | Dan Castella |
Executive Producer | Peter Shuttleworth |
Editor | Daniel French |
Sound Engineer | James Cobbold |
Sound Producer | Maddy Lebel |
Post-production Producer | Gus Quirk |
Grade | George Neave |
Post Production | Ben Stonehouse |
Web designer | Fiona Jacques |
Senior Account Manager | Steph Wilkinson |
Account Manager | Florence Mackenzie |