Title | Sound of Spending (83s) |
Agency | Zulu Alpha Kilo |
Campaign | Sound of Spending |
Advertiser | Interac |
Brand | Interac |
Date of First Broadcast/Publication | 2021 / 8 |
Product | Interac |
Business Sector | Banking, Finance, Law & Insurance |
Story | Approximately 15 million Canadians live beyond their means. Interac, a Canadian leader in financial services, wanted to engage a nation disinterested in thinking about their finances. Using the medium everyone can connect with, music, we created The Sound of Spending, a digital tool that converts spending data into a song. The tool allows the user to hear the sound of their own personal spending, or the spending of the entire nation. Interac mapped millions of transactions across the past year to a soundwave, so that everyone can listen to Canada’s economic recovery since the pandemic. |
Media Type | Case Study |
Length | |
Chief Creative Officer | Zak Mroueh |
Executive Creative Director | Wain Choi |
Art Director | Michael Romaniuk |
Copywriter | Marco Buchar |
Designer | Damian Simev |
Designer | Brian Banton |
Designer | Zoe Kim |
Creative technologist | Jake Edwards |
Account Manager | Alyssa Guttman |
Account Manager | Kara Oddi |
Account Manager | Risa Kastelic |
Planning Team | Sean Bell |
Planning Team | Spencer MacEachern |
Advertising Manager | Andrea Danovitch |
Advertising Manager | Matt Houghton |
Advertising Manager | Meghan Jeffery |
Advertising Manager | Rachel Kellogg |
Advertising Manager | Chingtien Chang |
Media Agency | Media Experts |
Media Manager | Rachel Schmidt |
Media Manager | Latoya Taylor |
Media Manager | MacKenzie McNevin |
Media Manager | Keaton Dale |
PR / Corporate Communications | Samantha Kay |
PR / Corporate Communications | Geetika Kher |
Production Company Producer | Ece Inan |
Production Company Producer | Greg Hennessy |
Production Company Producer | Adam Palmer |
Production Company Producer | Lauren Schell |
Production Company | Zulubot |
Director | Barbara Shearer |
Post Production | Zulubot |
Editor | Mallory Robbins |
Mixer | Noah Mroueh |
Oso Audio | |
Audio Engineer | Daenen Bramberger |
Interactive Artist | Andrew Martin |