Title | Building Together |
Agency | gyro Chicago |
Campaign | Building Together |
Advertiser | John Deere |
Brand | John Deere |
Date of First Broadcast/Publication | 2015 / 3 |
Business Sector | Others |
Tagline | Building Together |
Story | John Deere is the only construction equipment producer in the industry that invites operators to literally help design its machines. It’s a costly, often intense process, but the results are undeniable: every machine is an extension of customer input. The "Building Together" campaign showcases Deere’s unique collaborative approach, and the powerful relationships they enjoy with their customers. |
Philosophy | John Deere is the only producer of earth moving equipment that invites their customers to literally help design their machinery. The end result: every machine is a reflection of customer input. The Building Together campaign, created by gyro Chicago, showcases this collaborative approach, and the unique relationship they enjoy with their customers. |
Media Type | |
Art Director | Scott Emond |
Creative Director | Brian Peters |
Art Director | John Paul Castaneda |
Art Director | Raphael Cabrera |
Art Director | Dan Fergus |
Associate Creative Director | Matt Ritondaro |
Associate Creative Director | Bob Raczka |
Media (Agency side) | Diane Vor Keller |
Media (Agency side) | Ashley Gordon |
Account Supervisor | Casey Bright |
Account Director | Kathleen Heston |
Digital Director | Vic Emond |
Photographer | Andy Goodwin |
Photographer | David Lee Mjolsness |