| Philosophy | In Latin America the use of WhatsApp has practically replaced texting. Just in Argentina, 84% of cell phone owners use WhatsApp as their main messenger channel, so nowadays, conversations via this app are part of daily life and go through mostly all social interactions. From meetings, collections for gifts up to chats of school ́s parents, this way of communication has its own codes and etiquette where we feel comfortable and safe, because it represents a friendly mode of communicating, practical, free, and easy to use. These same attributes are now offered by the new Itaú Chat Account: the first bank account in Argentina to be opened, operated, and closed directly via WhatsApp, free of charge for life and without the need to download any app, resulting in a totally innovative and unique product on the market. The campaign, created by Grey Argentina, is anchored in two presentation spots and a promo that, with humorous tone and dizzying script, tour the most recognizable places of our interactions at WhatsApp, highlighting how it is possible to use that same familiarity to conduct banking operations. With Chat Account it is possible to transfer money up to $100,000 per day, consult balances and movements, reload the subway and cell phone cards, buy in digital form with a virtual debit card or generate an order of withdrawal of cash without card from ATMs. Also, in the near future, it will be possible to make QR payments in stores and receive personalized attention to queries. This account aims to attract new customers, and to help banking in overall. It is not necessary to have an account in any bank or financial knowledge. It is very simple to operate, and you only need to have the WhastApp application downloaded on your cell phone. And in turn, it is ideal for younger people accustomed to managing their finances in a virtual way because it has a simple and easy to understand language. And Itaú customers can also do operations using WhatsApp as a channel. |