| Title | Hamburger |
| Agency | XL Grandes Ideas |
| Campaign | Free of stereotypes |
| Advertiser | Hansel & Gretel |
| Brand | Hansel & Gretel |
| Date of First Broadcast/Publication | 2023 / 2 |
| Business Sector | Restaurants & Fast Food |
| Story | We created a brave message that confronts a social reality that women experience at mealtime. For many years, the media and society have promoted a stereotype of the ideal woman, who must be thin, pretty, delicate and always well-groomed. Situations that have always exposed a woman's physique to the opinions and judgments of others. For the 8M Women's Day, we show comments that women receive at mealtime, and they promote a stereotype of “beauty” that prevents them from enjoying their food and their bodies as they are. |
| Media Type | |
| Creative Director | Diana Orbe |
| Art Director | Natalia Romero |
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