ING - "Make it your job 1"

TBWA\NEBOKO

TBWA\NEBOKO Amsterdam, Netherlands

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Title	Make it your job 1
Agency	TBWA\NEBOKO
Campaign	Make it your job
Advertiser	ING
Brand	ING
Date of First Broadcast/Publication	2023 / 10
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Philosophy	ING launched its new employer branding campaign, “Make it your job”, highlighting the impact you can have with your job at ING while working in a friendly and collaborative environment. ING's latest employer branding campaign showcases how, by simply doing your job, you can have an impact on people, the financial system, and our planet. In partnership with TBWA/NEBOKO, ING has developed a campaign built around those three themes, for example: 'uncovering dirty money', 'unlocking banking for everyone', 'helping giants go green' – targeted at compliance officers and data analysts, developers and UX designers, and sustainable finance professionals, respectively. The campaign is being rolled out across a multitude of media in markets, including but not limited to Benelux, Germany & Australia.
Media Type	Television
Length	30 seconds
Creative Director	Joris Philippart
Advertising Manager	Eva Leysen