Title | Relocklove |
Agency | Marcel |
Campaign | Relocklove |
Advertiser | Orange |
Brand | Orange |
Posted | June 2015 |
Business Sector | Telecommunications Services |
Story | Relock Love is a campaign for the Orange Cloud In september 2014 part of the parapets of the world famous Pont des Arts collapsed. After this incident the french authorities decided to remove the Love Locks, for good. In order to lovers from all over the world not lose their most precious memories we created a new virtual Pont des Arts where all the locks has been reatached at their exact initial spot. People from 43 countries were been connected to the web site Relock Love. And we had a massive strike on web magazines, blogs and on social networks. People from all over the world has understood how much the cloud was powerfull to protected. Trafic on the Cloud commercial service : + 24 %. Relock Love is a typical brand content campaign. We used the memories of thousands of couples to created a new virtual Pont des Arts. On the website lovers can find their lock and share their story. Some of them were so touching that we turn them into videos in a documentary style |
Media Type | Case Study |
Length | |
Market | France |
Advertising Manager | Quentin Delobelle |
Advertising Manager | Annabel Salesa |
Advertising Manager | Severin Cassan |
Advertising Manager | Laurence Poucan |
Advertising Manager | Esther Gordon |
Agency | Marcel |
Advertising Manager | Pascal Nessim |
Advertising Manager | Charles Georges-Picot |
Chairman | Anne de Maupeou |
Chief Creative Officer | Fabien Teichner |
Chief Creative Officer | Dimitri Guerassimov |
Creative Director | Lionel Bui |
Art Director | Vincent Boursaud |
Art Director | Julien Princet |
Art Director | Eulalia Bartolomeu |
Copywriter | Damien Veillet |
Copywriter | Rodolphe Pedrono |
Account Supervisor | Philippe Franc |
Account Manager | Jeanne Neuschwander |
Advertiser's Supervisor | Eva Castrillo |
Project Manager | Barbara Cruchet |
Project Manager | Manon Lapeyre |
Project Manager | Paul Marty |
Technical Director | Louis Da Silva |
Creative technologist | Stéphane Nauroy |
Project Director | Maximilien Borne |
Development | Etienne Durand |
Development | Eric Beaufol |
Development | Marie Tenegal |
Development | Lucia Barroso |
Development | Head of Digital Design |
Digital Content Strategist | Andréa Forte |
Media Rep. | Mélanie Colléou |
Media Rep. | Nathalie Rolland |
Production (Agency) | InDaProd |
Director | Cédric Dubourg |
Director | Margaux Bail |
Executive Producer | Baptiste Baradat |
Chief Operator | ALARY Romain |
Sound Engineer | Maxime Berland |
Production (Agency) | Troublemakers |
Director | Julien Faure |
Advertising Manager | James Hagger |
Production Company Producer | Aurélie Chevalier |
Line Producer | Charles-Philippe Bowles |
Advertising Manager | Julien Petit |
Sound Engineer | Kerwin Rolland |
Editor | Romain Boileau |