Title | Six Million Dollar Man |
Agency | BBDO New York |
Campaign | Icon - AOL BroadBand |
Advertiser | America Online |
Brand | AOL BroadBand |
Date of First Broadcast/Publication | 2003 / 3 |
Business Sector | Internet Service Providers |
Story | This spot for America Online re-creates and updates the opening sequence of the 1970s television show ”The Six Million Dollar Man” (Universal Pictures). Using the show's theme music, the spot opens with the familiar voice-over, "Gentlemen, we can rebuild him. We have the technology. Better than he was before…..better, stronger, faster." Scientists and technicians rebuild the AOL icon into a better, stronger, faster version of AOL's yellow running man icon, contrasting with the older, slower dial-up service. |
Media Type | Television |
Length | |
Market | United States |
Executive Creative Director | Jimmy Siegel |
Creative Director | Ron Palumbo |
Creative Director | Adam Goldstein |
Art Director | Jenn Dehghan |
Agency Producer | Peter Feldman |
Production Company | RSA Films |
Director | Jake Scott |
Production Company | Rock Paper Scissors |
Editor | J.D. Smyth |
Special Effects / VFX | Rhythm + Hues Commercial Studios |
Music Company / Composer | Tom And Andy |
Sound Design Company | Quake Basket |
Account Director | Vivien Kronengold |
Account Supervisor | Melinda Graham |
Executive Producer | Marjie Abrahams |
Executive Producer | Fran McGivern |
Producer | Leanne Amos |
Graphic Designer | Marco Bacich |
Graphic Designer | Nick DiNapoli |
Post Production | P.J. Nix |
Post Production | Karey Maltzahn |
Digital Artist | Jesse Toves |
Executive Producer | Amy Massingale |