Title | Sunshine In a Box |
Agency | Leo Burnett Toronto |
Campaign | Sunshine In a Box |
Advertiser | Leo Burnett Toronto |
Brand | Leo Burnett |
Posted | May 2022 |
Business Sector | Advertising Agencies |
Story | During Winter Solstice, daylight in Toronto is cut to just 6 hours. It’s often dark before the workday is done. The Full Spectrum Bulb emits vibes scientifically proven to remedy the sadness and fatigue that comes with reduced Vitamin D. The package design was created to highlight the power of the bulb to generate joy and energy – it appears as if sunshine has been captured in a box. It’s the perfect addition to people’s work from home lamp and life. |
Media Type | Corporate Communication |
Production Company | Flash Reproductions |
Art Director | Man Wai Wong |
Copywriter | Steve Persico |
Chief Creative Officer | Lisa Greenberg |
Chief Creative Officer | Steve Persico |
Designer | Man Wai Wong |
Creative Coordinator | Alexandra Tikhonova |
Direct Print Production | Gord Cathmoir |
President | Ben Tarr |
VP Group Creative Director Design | Man Wai Wong |