| Title | Guerlain Reaverse |
| Brief | Guerlain Paris reverses the codes of the metaverse by using the power of NFT (Non-Fungible Token) to feed the real world we live in.We are introducing the Reaverse project.1828 cryptobees to bring nature back to life in the real world.An exclusive NFT collection sold to support the rewilding of a 69 acres nature reserve: The Millière Valley. 1828 NFT’s were created just like Guerlain’s creation date, which matches the 1828 parcels of the reserve.Each piece of generative art is directly connected to the land with a unique combination of attributes (15 varieties of flowers and plants, 21 natural materials inspired by the geology and geographic coordinates of the land parcel that your NFT supports). In addition, 100% of the NFT sales are reinvested in the renaturalization of the reserve created by the environmental activist Yann-Arthus Bertrand. |
| Agency | m_nstr_ |
| Campaign | Reaverse |
| Advertiser | Guerlain |
| Brand | Guerlain |
| Posted | November 2022 |
| Business Sector | Cosmetics, Beauty Products & Perfumes |
| Story | A luxury house uses the power of the virtual world through blockchain and NFT technology to benefit a genuine environmental cause: the protection of biodiversity. |
| Media Type | Digital |
| Creative Director | Louis Bonichon |
| Founder | Louis Bonichon |
| Art Director | Simon Méchali |
| Strategic Planning Director | Guillaume Carrère |
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