Lidl - "Big On"

Accenture Song

Accenture Song London, United Kingdom

8901

Title	Big On
Agency	Accenture Song
Campaign	Big On
Advertiser	Lidl
Brand	Lidl
Date of First Broadcast/Publication	2019 / 6
Business Sector	Department Stores, Supermarkets
Story	Lidl GB today unveiled its new advertising campaign which features a fresh, bold take on the retailer’s well known ‘Big on quality, Lidl on price’ brand promise. The new campaign will see the supermarket bring the concept of ‘Big on’ to the forefront, demonstrating that Lidl is ‘Big on’ quality, whilst always Lidl on price. With a dynamic and modern look and feel, the new execution puts a strong emphasis on both quality and range across all in-store categories, showing that Lidl is ‘Big on’ all the everyday essentials you need for the main household shop, as well as those top up shops and special treat purchases. The campaign shows consumers enjoying a whole host of delicious food and can’t-live-without products across multiple lifestyle occasions and moments, underpinned with the promise that the retailer is ‘Big on’ quality on everything from cleaning products and flowers to roasts and fresh vegetables.
Media Type	Television
Length	60 seconds
Chief Creative Officer	Nik Studzinski
Media Buy	Starcom MediaVest
Strategy/Planning	OMD UK