La Calera - "Andes Hen"

Circus Grey

Circus Grey Lima, Peru

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This ad is part of the ACT Responsible Collection

Brand: La Calera
Country: Peru

Advertiser: La Casera

Title	Andes Hen
Agency	Circus Grey
Campaign	Andes Hens
Advertiser	La Casera
Brand	La Calera
Date of First Broadcast/Publication	2023 / 10
Business Sector	Government & Other Authorities
Story	We prepared our laying hens for a mission in the Andes: to help children against chronic malnutrition. Since bringing fresh eggs to Janac Chuquibamba every week is practically impossible, we decided to send laying hens instead. This way they will be able to have a daily serving of fresh eggs to have good nutrition. We prepared our hens for extreme weather in the Andes without using genetic manipulation. They can still able to lay eggs, ensuring optimal production with the same nutritional benefits. Working with biologists and experts, we gave the hens a special diet based on the limited food in the area and we adapted them to the new weather conditions. We provided 10 hens per family in Janac Chuquibamba, Cusco, ensuring everyone has enough nutrition. We taught families in Quechua how to care for and breed the hens themselves. To make it sustainable, La Calera delivered one rooster for each 10 hens and launched the Andes Hens egg package. Thanks to the sale of the product, La Calera will be able to make the program reach more communities in the Andes.
Media Type	Case Study
Length	135 seconds
Global Chief Creative Officer	Gabriel Schmitt
Creative Chairman	Ceo Plano Feminino Ong
Chief Creative Officer	Piero Oliveri
Executive Creative Director	Gonzalo Aste
Account Supervisor	Vilma Acosta Cantuarias
Account Executive	Majo Acosta
General Manager	Pedro Jose de Zavala
Creative Partner	Diego Medvedocky
Global Chief Creative Officer	Maru Sokolowski
Producer	Emiliano Alvarenga
Creative Manager	Catrina Ramos
Owner/CCO	Manir Fadel
Executive Creative Director	André Gola
Chief Marketing Officer (CMO)	Florencia Kessler
Creative Director	Luis Felipe Ponce
Art Director	Miguel Ríos
General Account Manager	Magaly Falla
Account Director	Lauren Larsen
Head Of Planning	Nicolas Rodriguez
Head of Production	Vanessa Gómez