Title | Campbell’s pAIntings: OOH (2) |
Agency | Zulu Alpha Kilo |
Campaign | Campbell’s pAIntings |
Advertiser | Campbell's |
Brand | Campbell Company of Canada |
Date of First Broadcast/Publication | 2024 / 3 |
Business Sector | Food |
Story | Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. For decades, Campbell’s has been a leading food brand and an art inspiration. The soup brand has brought to life engaging visualizations of how its famous red and white can could have been painted in a range of styles from the past, intended to reconnect Campbell’s with creativity. As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters. |
Media Type | Outdoor/Out of Home |
Agency | Zulu Alpha Kilo |
Production Company | Zulubot |
Sound Design Company | Zulubot |
Studio | Zulubot |
Post | Zulubot |
Public Relations | spPR |
Creative Chairman | Zak Mroueh |
Chief Creative Officer | Brian Murray |
Chief Creative Officer | Jenny Glover |
Agency Producer | Ola Stodulska |
Executive Strategy Director | Heather Segal |
Executive Director | Sean Bell |
Technology | Sean Bell |
Strategy Team | Aurora Stewart de Peña |
Associate Creative Director | Michael Romaniuk |
Art Director | Michael Romaniuk |
Account Manager | Alyssa Guttman |
Post | Sarah Dayus |
Associate Creative Director | Marco Buchar |
Copywriter | Marco Buchar |
Production Artist | Mila Lukezich |
Agency Producer | Steven Czikk |
Media Team | Christina Falconer |
Media Team | Doyeon Kim |
Media Team | Varun Oza |
Online Producer | Lena Hamady |
Post | Lena Hamady |
PR | Sonia Prashar |
PR | Aileen O’Sullivan |
PR | Nikita Shivdasani |
Editor | Oren Michaels |
Mix Engineer | Oren Michaels |
Studio Manager | Sandra Noto |
Studio Manager | Henry Eugenio |
Media Agency | Spark Foundry |