Grey Worldwide emerged as the clear winner of this year's Agency Network of the Year Award, winning Euro Effies in three separate categories, FMCG Household, Toiletries & Beauty and Luxury & Fashion.

Campaigns by Grey Worldwide Düsseldorf for Procter & Gamble's Lenor , Grey Copenhagen for Synoptik and Callegari Berville Grey for GlaxoSmithKline's Aquafresh were supplemented by a 4th Euro Effie for Best Small Budget for Synoptik, boosting Grey Worldwide's overall ranking to the top spot in 2005.

Around the world, across disciplines, Grey has always been a client focused organisation united by a single purpose : to add value to Clients' Brands. Grey's commitment to effectiveness is made real by a commitment to consumer understanding, clear and compelling creative Brand Ideas and fresh executional approaches to engage and involve today's consumer-in-charge. The agency's success is evidenced by its abilities to drive brand growth in the toughest, most competitive categories - not only building brand preference, but building brand leaders as demonstrated by its impressive list of number one brands.

Grey believes in powerful purposeful ideas that emerge from a culture of creative thinking - captured in the network's proposition "Creative Thinking That Builds Brands".

Winning this award demonstrates that the Grey network is delivering effective creativity for its clients across the European region.