| Title | Smile-Soap |
| Brief | To motivate children to follow the governmental advice to wash the hands even more regularly than before, we've put a toy-train into a soapbar. And gave them away as an incentive on Social Media. The more often the kids then washed their hands the faster they get to the toy. |
| Agency | TBWA\Switzerland AG |
| Campaign | Smile-Soap |
| Advertiser | SBB AG |
| Brand | SBB |
| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Case Study |
| Executive Creative Director | M...el W...el Subscribers Only |
| Account Director | N...a S...kl Subscribers Only |
| Creative Director | A...lo S....lo Subscribers Only |
| Art Director | Is....le B..z Subscribers Only |
| Copywriter | L..a B...e Subscribers Only |
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