The Serviceplan Group is the largest independent and most diversified owner and partner-managed agency group globally. Our offices are located across the globe, offering specialized services to make international and national brands successful. Our unique concept “House of Communication” is an integrated agency model, combining all relevant disciplines under one roof - whether they are brand strategists, creative professionals, media or online specialists, designers, dialogue, content or CRM experts, business analysists, market researchers, PR consultants or sales specialists.
By the mid-90s, Serviceplan had become the first communication agency to venture into the growing online market and also had adjusted to the requirements of the future in the area of media: today, the additional corporate brands within the Group – Plan.Net & Mediaplus – also rank among the market leaders in their respective competitive environments.
This precise interplay between the various specialist agencies in matters of creation, technology and media makes us the leading agency group for innovative communication. In order to guarantee outstanding performance in the execution of its campaigns, Serviceplan is represented with own offices in all significant economic areas in Europe, North America, the Middle East and Asia. Together, all Serviceplan companies currently have more than 6,000+ employees whose work regularly wins awards at national and international creative competitions.
Latest News
Serviceplan Named Independent Agency Network of the Year at D&AD 2024
2 Yellow Pencils, 4 Graphite, 12 Wood and 1 White Pencil make this an unprecedented year for Serviceplan at D&AD
Munich, May 23, 2024 – Serviceplan is D&AD 2024 Independent Agency Network of the Year! In the most successful year to date for Serviceplan at D&A, the agency group also won 2 Yellow Pencils, 4 Graphite, 12 Wood and 1 White Pencils.
The most awarded campaigns for the group were; 855-HOW-TO-QUIT-(OPIOIDS), Anzen Health, which won 2 Yellow Pencils, 1 Graphite pencil and 2 Wood pencils; and AIZOME WASTECARE™ Industrial waste — certified as skincare, AIZOME , which was awarded 3 Graphite, 5 Wood and 1 White Pencil.
Every story starts with a Yes, Lufthansa, won 1 Wood pencil, while Pereira O’Dell picked up 1 Wood pencil for Love Your Boys, MANSCAPED, and 1 Wood Pencil for Death and Bisquick, General Mills. Also winning 1 Wood Pencil were L&C for Nativa Meter, Ab InBev.
Alexander Schill, Global Chief Creative Officer, Serviceplan Group commented: “Being named D&AD 'Independent Agency Network of the Year' is a monumental achievement for us as a Group. Securing 19 Pencils across such a diverse client portfolio underscores the significance of our collaborative efforts and sets a new benchmark for our group's excellence in creativity. This win is a testament to the relentless innovation and dedication of our teams worldwide. A heartfelt congratulations to everyone at Serviceplan, Mediaplus, Pereira O'Dell, L&C and to all partners and clients who made this happen.”
D&AD is regarded as one of the world’s most prestigious benchmarks for commercial creativity. The D&AD Pencil stands for rigour and integrity. Everything that it takes to make the best.
YELLOW PENCIL - 855-HOW-TO-QUIT-(OPIOIDS), Anzen Health // Integrated, Graphic Design.