Title | Jack Link's MUSCLES #TheEdge |
Agency | Carmichael Lynch |
Advertiser | N/A |
Brand | Jack Links |
Date of First Broadcast/Publication | Subscribers Only |
Media Type | Web Film |
Length | |
Executive Producer | G...f C....sh Subscribers Only |
Head of Production | ..e Gr......fer Subscribers Only |
Cinematography | B...y P....ll Subscribers Only |
Group Creative Director | J..h L...z Subscribers Only |
Project Management Supervisor | L..a B...y Subscribers Only |
Executive Producer | El.....th M...es Subscribers Only |
Production Manager | D...k M....to Subscribers Only |
Executive Producer | ..e Y..n ..n Subscribers Only |
Creative Director | L..e O..h Subscribers Only |
Art Director | ..m P...y Subscribers Only |
Copywriter | Mi....le L....an Subscribers Only |
Content Producer | Z..h Z...er Subscribers Only |
Director of Business Affairs | V...i O...s A....nt Subscribers Only |
Director | A...sa An....on Subscribers Only |
Account Supervisor | Ca.....ne ..y Subscribers Only |
Brand Planning | S...h P...ha Subscribers Only |
Consumer Engagement Strategist | N...ie M...ay Subscribers Only |
Director | D...n . Subscribers Only |
Production Coordinator | Sa....ah Ne.....man Subscribers Only |
Head of Production | S..n . Subscribers Only |
Production Company Producer | J..f P....an Subscribers Only |
Production Coordinator | ..n B...on Subscribers Only |
Editing Company | R..k P...r Sc....rs Subscribers Only |
Production Service Company | S....va Subscribers Only |
Production Company | Di.....r's B...au Subscribers Only |
Production Company Producer | ..e Kr.....sky Subscribers Only |
Editor | A...yn D...es Subscribers Only |
Assistant Editor | Se.....an Z...ff Subscribers Only |
BEMO | B....on H...el Subscribers Only |
Colorization | MP......ine Subscribers Only |
Colorist | R...y G...is Subscribers Only |
EP | M...an L..g Subscribers Only |
Production Company Producer | R....ca B....ma Subscribers Only |
Associate Color Producer | E...e Ro....on Subscribers Only |
Sound Production | H..i Subscribers Only |
Project Producer | C...s H....an Subscribers Only |
Audio Post Production | Si.....oss Subscribers Only |
Mixer | ..n J...en Subscribers Only |
Executive Producer | A...e Sp....ws Subscribers Only |
Production Company Producer | L...el T...k Subscribers Only |
Red Robin is on a mission to bring the fun back to the restaurant experience, and its new campaign from Carmichael Lynch reminds you that your fun side is always out there—waiting for you to embrace it.
A new 30-second spot (above) features a man on a park bench who sees his fun side literally embodied by a child—a boy who pops up out of nowhere with the same sweater vest and (fake) beard. They quickly bond and spend a frivolous day, where lots of hilarity ensues.
In a second spot breaking later this month, a woman snaps out of ordering a salad when her “fun side” points out that she really wants the Burnin’ Love Burger with extra jalapeno coins—along with an Oreo Cookie Magic Milkshake. (Your fun side is nothing if not a little reckless.)
The spot are set to “Do What I Wanna” by singer/songwriter Melissa Carper. The “Leave Room for Fun” campaign will also include social videos, digital and social assets, and a new design system extending across all advertising, in-store materials and emails.
The campaign follows Red Robin’s influencer effort last fall in which “Vanderpump Rules” star Ariana Madix created a “Burgertini” cocktail made with the restaurant chain’s new premium ingredients.