| Title | Life. Your Journey. Your Choices |
| Agency | DEFINITION 6 |
| Campaign | Life. Your Journey. Your Choices |
| Advertiser | The GreenShoots Foundation |
| Brand | The GreenShoots Foundation |
| Posted | July 2022 |
| Business Sector | Health & Pharmaceutical Products |
| Story | Customer experience agency DEFINITION 6 (D6) created a vaccine awareness campaign for The GreenShoots Foundation, a nonpartisan organization dedicated to uplifting people across the social fabric of America. The campaign is urging Arkansans to “Please Consider Vaccination” as the State has one of the nation’s lowest full vaccination rates for Covid-19. D6 executed the integrated campaign entirely in-house, producing and distributing deliverables for TV, radio, OOH, digital, and social media. The campaign marks the inaugural call-to-action for The GreenShoots Foundation, which was founded by Arkansas native and NYC-based financial services veteran Ted Huffman and his wife, Cheryl Huffman. Media outlets across Arkansas are donating airtime to broadcast the campaign’s touching PSA about a father’s journey overcoming vaccine hesitancy. |
| Media Type | Television & Cinema |
| Length | |
| SVP, creative director | Crystal Hall |
| SVP, Executive Producer | Nicholas Lucin |
| SVP, Post Production, Sr Editor | Chris Reinhart |
| VP, Creative Director | Noah Lerner |
| VP, Production | Andrea Allen |
| VP, Editorial | Anthony J. Cortese |
| Sr. Creative Director | Tim Reilly |
| Creative Producer | Corey Nealon |
| VP, Sound | Dan O’Sullivan |